Web Chat Inspires Marketing MBA Students
November 24, 2009
By the My MBA Career Content Team – Find Top MBA Degree Programs
Students pursuing a marketing MBA might be interested to know that certain future advertising campaigns could be inspired by online consumer activity.
A number of major marketers, including Microsoft, are examining the discussion topics of consumers who like to web chat in order to better develop their ad campaigns, according to the Wall Street Journal. These companies use new technology to scan the internet for comments regarding their products and brands, which they then use to tailor their ads to the customer's profile.
"Ultimately, brands need to have a role in society," chief digital officer of Ogilvy, Jean-Philippe Maheu, told the news source. "The best way to have a role in society is to understand how people are talking about things in real time."
The marketing industry represents a big sector of modern business. If you have always wanted to be in this line of work, consider enrolling in a marketing MBA program today. While pursuing an MBA degree, you could obtain the skills that many successful businessmen and women use every day. Furthermore, the U.S. Department of Labor says earnings increase significantly as a worker's degree of education rises.
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Related Article Topics: Marketing
