Rutgers To Start MBA Program Focused On Marketing
January 04, 2010
By the My MBA Career Content Team – Find Top MBA Degree Programs
While business executives may know how to lead and run a company, they may not have a full grasp on marketing and how it can affect their business strategy.
In an effort to remedy that disconnect, Rutgers University has announced that it will launch what it is calling a "mini-MBA" for business executives in February of next year.
Eric Greenberg, associate director of the Rutgers Center for Management Development, told NJBIZ.com that the MBA program is "filling a gap" in the business world and also "preparing executives for opportunities in the job market."
Recently, one particular field of marketing has been the buzz in professional business circles: email marketing.
Numerous business experts have highlighted this marketing strategy as one of the important facets for companies in 2010. Many have suggested combining social media marketing with email marketing as a way to engage potential customers.
MBA degrees can cover a wide range of topics that range from business management to finance. People who are interested in being prepared for the business world of 2010 may want to focus on marketing MBA classes.
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