Recession Makes Marketing More Important Than Ever
December 24, 2008
By the My MBA Career Content Team – Find Top MBA Degree Programs
Good marketing is more important than ever in the current economy, whether it's for managing budgets or standing out among the competition.
This week, entrepreneur.com columnist Brad Sugars offered " Five Ways To Kill A Great Marketing Plan." Basically, he advises against filling marketing plans with non-specific "fluff."
He also warns against neglecting the numbers in a marketing budget, relying too heavily on creativity, focusing too much on just advertising, and forgetting existing customers at the expense of chasing new markets.
"A good marketing plan is like a battle plan or a game plan; it should serve as a guide and a blueprint for the actions you need to take to grow your business," advises Sugars on msnbc.com.
In the current economic climate, businesses need skilled marketing professionals who can create effective messages and reach out to a broad customer base. Professionals with MBA degrees
are especially attractive to employers because of the skills and insight that they have acquired. There are many opportunities to study for an MBA degree both online and in the classroom.
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Related Article Topics: Marketing | Management
