MBAs Look To Be Featured In Super Bowl Telecast
January 04, 2010
By the My MBA Career Content Team – Find Top MBA Degree Programs
It's almost that time of year when MBAs in some of the country's biggest companies look to shell out millions of dollars all for the sake of a 30-second spot during the broadcast.
According to the Los Angeles Times, the Super Bowl is watched by more than 90 million viewers, last year having an unprecedented 98.7 million people tune in, leading some companies to cash in on the massive audience to push their products.
However, while many companies are fighting over a spot, some are pulling out, such as PepsiCo, which shocked the media industry when they announced after 23 years that they wouldn't be promoting their products during the telecast.
CBS, which is hosting the game, is said to be charging between $2.5 million and $3 million for a coveted 30- second spot during the event, and already they are seeing a turnout in interest.
An MBA program that focuses in marketing may provide you with the knowledge you need to push your products to a larger audience. Marketing can be a great industry for those who are looking to get into selling products.
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