Social Media Lands MBA a Marketing Job
August 05, 2009
By the My MBA Career Content Team – Find Top MBA Degree Programs
Online networking through social media such as blogs, Twitter, Facebook and LinkedIn have become essential to both the modern-day job hunt and the current state of marketing and public relations in the business world.
Rachel Levy, who received an MBA degree from the University of Chicago Booth School of Business, announced in the blog she has been writing for the Wall Street Journal that she has landed a new marketing job with Second Time Around, a consignment clothing retailer.
"A year ago, I don't think I would have gotten this job," Levy writes, crediting her new job to her use of social media to build a personal brand and identity on the web.
Levy's MBA credentials, personal style and thought processes were readily available to employers due to her online presence. She was able to talk about the topics that interest her and back up those interests with the seal of assurance of having gone through an MBA program.
MBA schools are increasingly adapting to new technology, offering online MBA courses and flexible schedules for those who are technologically savvy and can learn at their own pace. This may make it an ideal time to look into an MBA program.
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Related Article Topics: Marketing
