Survey Finds New Insights On MBA Students
March 17, 2009
By the My MBA Career Content Team – Find Top MBA Degree Programs
A recent survey by the Graduate Management Admission Council finds that nearly three-quarters of prospective MBA students find a college's website to be a key part of their decision-making progress when it comes to choosing a program.
According to GMAC, the business school websites were found to be more influential on students' decisions than published rankings, which were more influential than traditional advertising.
The survey also found some differences among MBA students depending on their age group. For example, those under age 30 were more likely to place a greater emphasis on a school's reputation for job placement, while those over age 31 were more likely to value the convenience and location of a business program.
The younger students were more likely to be concerned about a program's cost, while older students reportedly place a higher value on accreditation and curriculum, as well as the overall classroom experience.
Also, the survey reported that respondents on average apply to three graduate business schools, while overall, an MBA program's quality and reputation was found to be the top factor that affects a student's decision.
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