Focus Your Studies on a Marketing Master Degree
Marketing helps define public perceptions of products from cars to shampoos–and everything in between. Companies who need to connect their products with consumers rely on marketing professionals to lead the way, making MBA marketing graduates highly sought-after.
Marketing has become a highly competitive career, and having a marketing MBA will give you an edge. If you are already in a marketing-related field and would like to advance into a managerial position, pursuing a Master of Business Administration in Marketing is a wise decision. A marketing MBA degree will increase your earnings and improve your advancement opportunities.
Marketing MBA Coursework
All MBA programs have a core curriculum of management, operations, economy, strategy, finance and leadership skills. A marketing MBA requires more intensive course work related to the specialty. Additional classes you'll take include:
- Consumer Behavior
- Consumer Audience
- Analysis of Demand
- Market Research
- Strategic Planning
- Marketing Campaigns
- Advertising
- Consumer Relations
- Market Study
- Cost Volume and Profits
Marketing MBA Skills
Upon graduation of a marketing MBA program, you will have the skills and knowledge to impress potential employers or effectively seek promotional opportunities with your current employer. Skills that you'll gain include:
- People skills
- Sales skills
- Analytical skills
- Communication skills
- Initiative
- Creative ability
- Ability to integrate ideas
Marketing MBA Careers
Graduates of marketing MBA programs generally pursue director or managerial positions with companies in fields such as public relations, advertising, sales, marketing, corporate communications and event planning. Opportunities abound for marketing MBA graduates, who bring a necessary element to any business.
Marketing MBA Salaries
With a Marketing MBA degree, you will be highly valuable in the workforce. Salaries are on the rise, according to the Bureau of Labor Statistics, who reports that the average salary for marketing managers is $113,400 (May 2008). Top paying areas for marketing MBA graduates include retail stores, financial investment companies, motion picture industries, internet service providers and social advocacy agencies.
Prepare for a Marketing MBA Career
Whether you're already in a marketing career and looking for a managerial position or entering a new career field, a marketing MBA is a great choice. Marketing is a pervasive part of our lives and culture, which makes it a field with a variety of career applications and settings. Find the right MBA school, and get ready to take the next step in your career.
