Dollar General shares take a hit as forecasts are lowered, citing a slump in spending and theft

Last Updated on September 1, 2023 by Robert C. Hoopes

Title: Dollar General Lowers Sales and Profit Outlook as Consumer Spending Wanes

Word Count: 370

Discount retail giant Dollar General has revised down its sales and profit forecast for the year, citing weaker consumer spending on non-essential items and a surge in theft. The company’s downgrade is emblematic of a broader trend in the American retail sector, with consumers curbing their shopping habits due to persistently high inflation rates.

Dollar General is feeling the impact of the cost-of-living crisis and reductions in Supplemental Nutrition Assistance Program (SNAP) payments, which have put pressure on lower-income shoppers and prompted them to reduce their spending at the discount chain. As a result, the retailer now expects sales for the full year to rise between 1.3% and 3.3%, down from its previous projection of a 3.5% to 5% increase. Furthermore, same-store sales are anticipated to fluctuate between a 1% decline and a 1% growth rate for the year.

CEO Jeff Owen also addressed a tragic incident at one of the company’s stores in Jacksonville, Florida, where three individuals lost their lives in a racially motivated attack. The incident highlights the challenges Dollar General is facing while trying to maintain a safe shopping environment for its customers.

In addition to reduced consumer spending, Dollar General has identified an increase in product theft as a factor impacting its profit. The rise in theft, coupled with other factors, is expected to cost the company approximately $100 million in losses going forward. Store theft has become a growing concern for retailers, who are witnessing a surge in shoplifting incidents and organized retail crime.

To counteract these challenges, Dollar General plans to offer more discounts, primarily on non-consumable products, during the upcoming holiday season. The company hopes that these promotions will boost sales and attract budget-conscious shoppers who are seeking significant savings.

As the retail industry navigates a complex landscape of shrinking consumer budgets and rising theft rates, Dollar General remains focused on adapting to meet the changing needs of its customer base. The company is determined to weather the storm and emerge stronger, offering both value and convenience to shoppers during these uncertain times.