Last Updated on January 1, 2024 by Robert C. Hoopes
After 30 Years, Popular Jerusalem Gift Store Happening in Malha Mall to Close
In a bittersweet announcement, the beloved Jerusalem gift store Happening in Malha Mall has revealed that it will be shutting its doors after three decades in business. The store’s owner, Ram Yissaschar, cited the challenges of running a retail business in Israel, as well as the expensive rent in shopping malls, as factors that have contributed to the closure.
Yissaschar, who has managed to keep the store afloat through numerous wars, economic downturns, and the recent COVID-19 pandemic, explained that it was finally time to make a change. The rise of online shopping and the emergence of discount stores like Max Stock have also had a significant impact on traditional brick-and-mortar retailers, making it even more difficult for businesses like Happening to sustain themselves.
Despite these challenges, Happening has played a significant role in bringing joy and happiness to countless Jerusalemites over the years. It has been the go-to store for gifts and celebrations, leaving an indelible mark on the city’s cultural landscape.
The recent war in Gaza, coupled with the news of Happening’s closure, has triggered an outpouring of support from loyal customers. The emotional impact of the conflict has made the closure even more poignant, with many expressing their gratitude for the store’s role in their lives.
Furthermore, Happening holds a special place in Yissaschar’s heart as it has been a family business. His father was the pioneer of the gift store sector in Israel over 50 years ago, laying the foundation for the Happening brand. The closure of the store marks the end of an era and carries a sense of nostalgia for both Yissaschar and his loyal customers.
While the legacy of Happening will undoubtedly live on, Yissaschar believes that it is time to adapt and invest his energy into something new. The closure of Happening does not signify the end but rather a new beginning, as Yissaschar seeks to explore other avenues and embrace new opportunities.
As Happening prepares to bid farewell to its customers, its closure serves as a reminder of the ever-changing nature of the retail industry. It highlights the necessity for businesses to adapt and evolve in the face of constantly shifting consumer demands and emerging market trends.
Happening’s departure from Malha Mall may leave a void in the hearts of its customers, but it symbolizes the resilience and determination of small business owners in the face of adversity. Though the journey may come to an end, the memories and impact of Happening will be cherished by all those who have stepped foot in the store over the years.