Advertisers Targeting Customers Based on Purchases: Fox Business

Last Updated on April 4, 2024 by Robert C. Hoopes

Chase Launches New Media Business Targeting 80 Million Customers

Chase has recently announced the launch of its new media business, Chase Media Solutions, aimed at connecting advertisers with its 80 million U.S. customers. This innovative platform will allow brands to target consumers based on their purchasing behavior, offering personalized offers that cater to their individual passions and interests.

President of Chase Media Solutions, Rich Muhlstock, highlighted the company’s in-depth understanding of consumer spending habits, emphasizing the platform’s ability to provide a better return on investment for advertisers. Unlike traditional advertising models, Chase will only charge merchants when a customer makes a purchase through a deal on the platform, ensuring a verified audience and maximizing the impact of each campaign.

Chase Media Solutions is the first of its kind to be led by a bank, offering businesses the unique opportunity to target customers based on their purchase history. Initial pilot partners include well-known brands such as Air Canada, Solo Stove, Blue Bottle, and Whataburger, showcasing the platform’s versatility and potential for growth.

With the ability to reach millions of customers through targeted advertising, Chase Media Solutions is poised to revolutionize the way brands connect with consumers. This groundbreaking platform promises to deliver personalized experiences for customers while driving sales and engagement for businesses.