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Advertisers Targeting Customers Based on Purchases: Fox Business



Last Updated on April 4, 2024 by Robert C. Hoopes

Chase Launches New Media Business Targeting 80 Million Customers

Chase has recently announced the launch of its new media business, Chase Media Solutions, aimed at connecting advertisers with its 80 million U.S. customers. This innovative platform will allow brands to target consumers based on their purchasing behavior, offering personalized offers that cater to their individual passions and interests.

President of Chase Media Solutions, Rich Muhlstock, highlighted the company’s in-depth understanding of consumer spending habits, emphasizing the platform’s ability to provide a better return on investment for advertisers. Unlike traditional advertising models, Chase will only charge merchants when a customer makes a purchase through a deal on the platform, ensuring a verified audience and maximizing the impact of each campaign.

Chase Media Solutions is the first of its kind to be led by a bank, offering businesses the unique opportunity to target customers based on their purchase history. Initial pilot partners include well-known brands such as Air Canada, Solo Stove, Blue Bottle, and Whataburger, showcasing the platform’s versatility and potential for growth.

With the ability to reach millions of customers through targeted advertising, Chase Media Solutions is poised to revolutionize the way brands connect with consumers. This groundbreaking platform promises to deliver personalized experiences for customers while driving sales and engagement for businesses.

Dina J. Miller is an accomplished writer and editor with a passion for business and education. With over a decade of experience in the industry, she has established herself as a leading voice in the MBA community. Her work can be found in a variety of MBA magazines and college publications, where she provides insightful commentary on current trends and issues in the field. Dina's expertise in business and education stems from her extensive academic background. She holds a Master's degree in Business Administration from a top-tier business school, where she excelled in her studies and developed a deep understanding of the complexities of the business world. Her academic achievements have been recognized with numerous awards and honors, including induction into several prestigious academic societies.

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