Hollywood Studios Actively Hiring AI Specialists for Career Opportunities – My MBA Career

Last Updated on July 31, 2023 by Robert C. Hoopes

Title: Artificial Intelligence Sparks Concerns in the Entertainment Industry

Subtitle: Industry professionals fear job loss and exploitation of their work as major studios and streaming services actively incorporate AI technology.

The role of artificial intelligence (AI) in the entertainment industry has become a contentious issue, as concerns surrounding compensation ignite tension among writers and actors. Among prominent voices expressing concerns, actor Bryan Cranston recently delivered a fiery speech highlighting the potential loss of jobs to robots and the misuse of actors’ likenesses by studios without fair compensation.

Both actors and writers share deep concerns about the exploitation of their work through the reuse of their likenesses or voices without proper notice or payment. Writers, in particular, worry that AI technologies like ChatGPT could replace their work in scriptwriting or rewriting, significantly affecting their livelihoods.

The growing interest in AI technology is evident from the multitude of job listings seeking experts in AI and machine learning within major studios and streaming services. Leading the way, Disney has shown considerable intrigue in AI and has a number of open positions related to the technology. These include roles within its “Imagineering” team, responsible for creating attractions at Disneyland and Walt Disney World.

Netflix is also actively hiring AI professionals, emphasizing the importance of AI in driving their business and fostering innovation in content creation, acquisition, and personalization. Other major entertainment companies, such as Amazon, Apple, Sony, Warner Bros. Discovery, Paramount, and NBCUniversal, are likewise seeking AI expertise for purposes such as content localization, enhancing content, and improving customer service.

Remarkably, despite job cutbacks in the industry, AI-related positions seem to be an exception, highlighting the significance placed on AI in shaping the future of entertainment.

The trend of embracing AI aligns with the broader corporate landscape, as the technology gains popularity across industries. However, concerns remain among industry workers, who worry about the potential impact of AI on their jobs.

Disney CEO Bob Iger acknowledges the importance of AI and anticipates the company’s embrace of generative AI technology in the future.

The AI arms race in the entertainment industry is just beginning, with all major players actively participating. Regardless of the ongoing negotiations with unions, AI is expected to play a significant role in shaping the future of entertainment.