MBA Career Journey

Last Updated on March 24, 2024 by Robert C. Hoopes

The Great Lakes region in the lower 48 states is experiencing the warmest winter on record, and businesses are feeling the impact. Hotel owners in Gwinn, Michigan, have seen a 70% drop in sales as the lack of snow has deterred snowmobilers from visiting the area. This winter, eight states, including Wisconsin and Michigan, have experienced record-warm seasons, leading to a significant decrease in tourism dollars due to the absence of snow and ice for outdoor activities.

In response to the unusual weather, businesses are scrambling to adapt by offering alternative activities such as indoor ice skating and pickleball. Some business owners have even had to dip into personal savings to keep their doors open during this challenging time. Government assistance is being provided in states impacted by the warm weather and drought conditions.

The impact of the warm winter is being felt in the cancellation of events such as the UP200 sled-dog race, which has further affected tourism in Marquette. However, businesses in the region are coming together to form partnerships and offer discounts in an effort to attract visitors and offset their losses.

Despite the challenges, business owners in the Great Lakes region remain determined to stay afloat and support their communities. With a spirit of resilience, they are finding creative solutions to keep their businesses viable in the face of this unprecedented weather phenomenon.