Last Updated on December 27, 2023 by Robert C. Hoopes
Taylor Swift has been named CNN’s businessperson of the year for 2023, and it’s not hard to see why. Her “Eras” tour has become the biggest in StubHub’s history, surpassing other successful acts in terms of ticket sales. In fact, some estimates suggest that the tour has already grossed over $1 billion.
The North American leg of Swift’s tour alone is projected to bring in over $2 billion in revenue, making it the highest-grossing tour ever. Fans have been so eager to attend her shows that they have been bidding up ticket prices on the re-sale market, with average resale prices reaching an astonishing $1,607. This represents a 741% increase from her previous tour in 2018.
But Swift’s success isn’t just benefiting herself. She has shown her generosity by sharing $100,000 bonuses with the truck drivers who supported her during the Eras Tour. This act of kindness not only demonstrated her gratitude but also highlighted her commitment to supporting those who work behind the scenes to make her shows possible.
The tour has also had a positive impact on local economies. According to a Federal Reserve report, Swift’s shows have boosted hotel revenue in cities like Philadelphia, where fans flocked to watch her perform. Additionally, Swift has capitalized on the enthusiasm of her fans by selling merchandise at her shows. With fans lining up for hours before each performance to purchase these items, the sales easily amounted to at least a million dollars per night.
In addition to her successful tour, Swift released a film titled “Taylor Swift: The Eras Tour,” which grossed a staggering $96 million in its opening weekend. This makes it the highest-grossing concert film domestically for an opening weekend.
Throughout the year, Swift has received numerous accolades and good publicity. One notable recognition includes being named Time magazine’s Person of the Year, further solidifying her status as a powerhouse in the entertainment industry.
Taylor Swift’s achievements in 2023 have undoubtedly impressed both fans and industry professionals alike. Her remarkable ticket sales, generous gestures, and successful merchandise sales have solidified her position as a shrewd businessperson in the music industry.